Company Responds to Renaming of Lake Ontario by U.S. President

In late August, U.S. President Donald Trump announced the renaming of Lake Ontario to Lake America. This decision has drawn varying reactions, particularly among businesses that reference the lake in their marketing. One such business, Peace by Chocolate, a Nova Scotia-based chocolatier, expressed that they could not overlook the antagonism generated by the renaming. In an effort to capitalize on the situation, there has reportedly been a surge in sales for merchandise associated with Lake Ontario, as consumers appear to respond with support for the original name. This development highlights the intersection of regional identity and international politics, showcasing how local businesses navigate challenges presented by global events.