An industry group that advocates for independent cinemas across Canada has urged major film studios to relax their distribution control to better promote Canadian films. According to the group, independent cinemas currently account for a significant portion of box office revenue generated by Canadian productions. Despite this, they believe that they require additional support and cooperation from larger studios to attract wider audiences to homegrown content.
The group highlights that the current distribution practices tend to favour studios' blockbuster films, often relegating Canadian projects to limited showings. This situation not only impacts revenue potential for Canadian films but also reduces the visibility of domestic talent in the industry. By proposing that major studios ease their grip on film distribution, the independent cinemas hope to enhance the marketability of Canadian films and encourage more viewers to engage with them.
The initiative reflects a growing concern within the Canadian film industry about the need for a more equitable sharing of promotional resources and opportunities. With the independent cinema sector already playing a crucial role in sustaining Canadian cinematic narratives, the group is emphasizing the importance of collaboration between independent and major studios to foster a more diverse film landscape in Canada.
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