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Oct 27, 11:56 PM
Technology

Google Introduces Age Assurance Technology to Identify Underage Users in Canada

Google is implementing its age assurance technology in Canada to identify underage users. The system utilises artificial intelligence to estimate the age of users based on existing account signals. This development aligns with new digital safety legislation from the federal government aimed at protecting children online.

about 1 month ago β€’ 65 Canadian Sources Corroborated
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Developing β€’ Merged from 65 Canadian reporting desks.

Google has announced that it will begin using its age assurance technology in Canada, which is designed to identify underage users on its platforms. The technology leverages artificial intelligence (AI) to analyse existing user data and signals to determine the likely age of the user without requiring additional personal information.

This move is part of a broader response to regulatory changes in Canada, where the federal government has introduced digital safety legislation that includes measures targeting the use of social media by minors. Specifically, the legislation proposes restrictions on social media for children under the age of 16, prompting tech companies like Google to enhance their systems for verifying user age.

Google’s age assurance technology employs machine learning algorithms that interpret various online activities and user-generated signals, such as search habits, to approximate a user's age. The intended outcome is to create a safer online environment for younger users by preventing access to potentially harmful content and ensuring compliance with the new legal framework addressing children's safety online. This initiative represents a significant step in tech companies' continuing efforts to balance user safety with the challenges posed by digital engagement and privacy.

Analyzed Canadian Outlets (65)

9 headlines Β· wire copies grouped

Google to begin using age assurance tech to identify underage accounts in Canada
30 outlets
Ctv News β†— Winnipeg Free Press β†— Airdrie News β†— Baytoday.ca β†— Canada’s National Observer β†— Citynews Calgary β†— Citynews Edmonton β†— Citynews Everywhere β†— Citynews Montreal β†— Citynews Vancouver β†— Coast Reporter β†— Cp24 β†— Infonews.ca β†— Lakeland News β†— Lethbridge News Now β†— Medicine Hat News β†— Oakville News β†— Panow β†— Richmond News β†— Rocky Mountain Outlook β†— Sootoday β†— Squamish Chief β†— St. Albert News β†— Sudbury.com β†— The Chronicle-journal β†— The Lethbridge Herald β†— Times Colonist β†— Town And Country Today β†— Vancouver Is Awesome β†— Western Wheel β†—
Tech companies are implementing 'age assurance' tech. Here's how it works.
20 outlets
The Star β†— Airdrie News β†— Baytoday.ca β†— Coast Reporter β†— Lakeland News β†— Ns News β†— Oakville News β†— Richmond News β†— Rocky Mountain Outlook β†— Sootoday β†— Squamish Chief β†— St. Albert News β†— Sudbury.com β†— The Chronicle-journal β†— The Record β†— The Standard β†— Times Colonist β†— Town And Country Today β†— Vancouver Is Awesome β†— Western Wheel β†—
Tech companies are implementing β€˜age assurance’ tech. Here’s how it works.
8 outlets
Winnipeg Free Press β†— Brandonsun β†— Citynews Everywhere β†— Infonews.ca β†— Lethbridge News Now β†— Medicine Hat News β†— Panow β†— The Lethbridge Herald β†—
Les mesures de confirmation de l’aΜ‚ge de Google arrivent au Canada
2 outlets
La-voix-de-lest β†— Le Soleil β†—
Google to begin identifying underage users in Canada using AI
1 outlet
The Globe and Mail β†—
Google to begin using age assurance tech to identify underage accounts in Canada - CTV News
1 outlet
Google News β†—
Google to begin using age assurance tech to identify underage accounts in Canada - CityNews Toronto
1 outlet
Google News β†—
Google | Les mesures de confirmation de l’aΜ‚ge arrivent au Canada
1 outlet
Lapresse Ca β†—
Social media Canada: Google deploying age verification tech - CP24
1 outlet
Google News β†—