MapQuest has launched a new advertising campaign that showcases Lake Ontario through a series of billboards. These billboards, measuring six feet in height, have been installed in Toronto and five cities across the United States. Each billboard features classic printed turn-by-turn directions directing viewers to Lake Ontario, along with a message stating, 'It’s still Lake Ontario.' This campaign reflects MapQuest's intent to enhance visibility and recognition of Lake Ontario as a significant geographic landmark. It is part of a broader strategy to connect American audiences with Canadian destinations, leveraging the familiarity of Lake Ontario for both local and international travelers. The campaign may also appeal to nostalgic users of the MapQuest service, which was once a prevalent tool for navigation before the rise of smartphone mapping applications.
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