XroadMedia, a technology company specialising in personalisation systems for media and entertainment, has announced a partnership with Rogers Sports & Media. This collaboration focuses on incorporating AI-powered personalisation features into Rogers' streaming services, including discovery+ and Citytv+. The rollout of these features is slated to begin this month, with the objective of enhancing how viewers discover and engage with content on the platforms.
The integration of AI technology is expected to allow these streaming services to offer more tailored content recommendations to users. By analyzing viewing habits and preferences, the AI will present suggestions that align with individual interests, aiming to improve overall customer satisfaction. As part of the competitive landscape of streaming services in Canada, this initiative represents an effort by Rogers Sports & Media to keep pace with evolving viewer expectations and technological advancements in content delivery.
As the Canadian media landscape continues to grow, partnerships like this indicate a shift towards greater use of technology to enhance user experiences. The emphasis on personalisation within streaming services suggests a strategic move to attract and retain subscribers in a crowded market. XroadMedia's role will be pivotal in ensuring that the implementation of these features is seamless and effective for Rogers' audience.
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