Amazon's Prime Video is set to become the exclusive home of Wednesday Night Hockey in Canada, thanks to a new 12-year sublicensing agreement with Rogers Communications. Under this deal, which will start in the 2026-2027 season, Prime Video will air national NHL regular-season games exclusively on Wednesday nights. This change represents a significant shift in NHL broadcasting, as the network will provide coverage in both English and French, catering to a wider audience within the country.
The agreement will see Prime Video broadcast at least 26 games during the regular season, emphasizing the platform's commitment to enhancing its sports offerings. Additionally, the service will include the rights to select Stanley Cup playoff series, specifically covering two first-round series and one second-round matchup annually. This new broadcasting strategy aims to provide fans with a more accessible way to watch NHL games through a streaming format, reflecting the growing trend of consuming sports via online platforms rather than traditional cable services.
As streaming services become increasingly popular, the shift towards digital platforms for sports broadcasting is expected to change how fans engage with NHL games moving forward. This agreement aligns with broader changes in the media landscape, where technology continues to redefine viewership and accessibility for sports fans across Canada.
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