In a notable shift in NHL broadcasting for Canada, Amazon's Prime Video has secured a 12-year sublicensing agreement with Rogers Communications to exclusively stream Wednesday night national NHL regular-season games beginning with the 2026-2027 season. This agreement will enable the streaming service to provide these games in both English and French. Under the terms of the deal, Prime Video will air at least 26 regular-season games every Wednesday night.
In addition to regular-season coverage, Prime Video will also have the rights to stream select Stanley Cup playoff series, including two first-round series and one second-round series annually. This expansion into live sports adds to Amazon's growing library of streaming content and positions Prime Video as a key player in the sports broadcasting market within Canada.
The transition to streaming represents a significant change in how Canadian viewers will access NHL games, reflecting broader trends in sports media consumption as more viewers turn towards online streaming platforms for live sports. The move is expected to influence the viewership dynamics of NHL games, potentially reaching a wider audience who prefer streaming services over traditional cable television.