Pet Valu, a prominent Canadian specialty retailer focused on pet food and supplies, has broadened its Performatrin® brand with the launch of new frozen raw recipes for cats. These new offerings, termed Performatrin® Culinary for Cats, are meant to deliver complete and balanced nutrition in an easy-to-serve format. The introduction of these frozen meals caters to the growing demand for premium pet food options that prioritize both flavour and nutritional value. According to the company, the launch reflects their commitment to providing quality products for pet owners looking to enhance their pets' diets. The announcement was made on August 18, 2026, from the company's headquarters in Markham, Ontario, indicating the continued expansion and innovation within the Canadian pet food market.
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