A newly released report from Canadian Women and Sport has highlighted a growing interest in women's professional sports across Canada. According to the study, 75% of Canadians now consider themselves fans of women's sports, an increase from 67% two years ago. This rise in interest presents a clear demand for more coverage and visibility of women's sporting events.
The report indicates that while enthusiasm for women's sports has significantly increased, a substantial number of fans are struggling to find information about upcoming events. Specifically, 62% of those who identify as fans reported that they do not know where to find these games, highlighting a critical gap in accessibility and communication regarding women’s sports in the country.
Experts suggest that addressing this visibility issue could catalyze the growth of women's sports markets in Canada. Creating more awareness and providing clearer pathways for fans to discover events and competitions are essential steps recommended by stakeholders in the industry. As interest continues to grow, the sports sector is being urged to adapt to meet the demand and unlock the potential of the female sports market.
Analyzed Canadian Outlets (3)
3 headlines