BigGeo Unveils Audience Composer for Audience Building from Real-World Data

BigGeo, a Canadian company based in Calgary, Alberta, has officially launched its new product, Audience Composer. This tool aims to enable brands and marketing agencies to create custom digital audiences by analysing real-world visitation patterns. Audience Composer works by connecting data from physical visits to various locations, including stores and competitor sites, with digital marketing campaigns, allowing businesses to target their advertising more effectively. The data is continuously updated, ensuring that the audience profiles reflect the most current visitation trends.

The introduction of Audience Composer is significant in the realm of digital marketing as it leverages geographic insights to enhance the effectiveness of online campaigns. Advertisers can now measure and activate audiences based on physical behaviours, which can lead to more precise targeting and improved return on investment. This tool exemplifies the increasing trend of integrating offline data with online strategies in the marketing industry, providing brands with a comprehensive approach to audience engagement.