Quebec Consumers Plan Increased Holiday Spending

A recent Léger survey commissioned by the Canadian Retail Council indicates that Quebec consumers plan to spend an average of $664 on holiday purchases this year. This places Quebec among the few provinces, including Manitoba and Saskatchewan, where holiday budgets are expected to rise. In contrast, the average holiday budget across Canada is lower, and Quebec consumers reportedly experience less anxiety about the upcoming holiday season compared to the national average.

6 days ago • 7 Canadian Sources Corroborated

According to a Léger survey conducted for the Canadian Retail Council (CCCD), the average holiday spending planned by Quebec consumers is estimated at $664 for this year. This budget marks an increase compared to previous years, placing Quebec alongside only a few other provinces, such as Manitoba and Saskatchewan, where consumers anticipate raising their holiday expenditures. In contrast, the overall average holiday spending across Canada is not specified but appears to be lower than Quebec's figure.

Additionally, the survey reveals that the average consumer in Quebec is likely to enter the holiday season with less anxiety than their counterparts in other parts of Canada. This observation suggests a difference in seasonal stress levels, where Quebecers may have a more relaxed approach to holiday preparations, which could reflect cultural attitudes or economic conditions.

The findings from this survey provide valuable insights into consumer behaviour in Quebec during the holiday season, indicating a trend of increased spending coupled with a reduction in stress levels. Such information may be useful for retailers and businesses planning their holiday marketing and inventory strategies, especially in Quebec, which stands out in this survey for its willingness to spend more at this time of year.

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