Air Canada has launched a new self-serve business travel platform named Embarq, aimed specifically at supporting small and medium-sized enterprises (SMEs) throughout Canada. The Embarq platform is designed to streamline the management of business travel, allowing companies to organize, optimize, and reward their travel activities from a single, convenient interface.
To develop this platform, Air Canada has collaborated with ZS, a global management consulting firm, and Traverse, which operates under the Advanced Readiness Coalition (ARC). This partnership seeks to leverage technology and consulting expertise to provide innovative solutions that cater to the needs of SMEs. The new platform is positioned as a response to the growing demand for efficient business travel management among smaller companies, which often lack the resources that larger enterprises typically have.
Embarq offers various features including reporting tools and rewards programmes, specifically tailored to enhance the business travel experience for SMEs. By providing these tools, Air Canada aims to enable these companies to navigate the complexities of travel management more effectively and improve their overall travel experience. This initiative reflects Air Canada's commitment to supporting the Canadian economy and enhancing services for smaller businesses.
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