Trade relations between the United States and Canada have been under strain since tariffs were announced in February 2025, affecting both economic sentiment and consumer behaviours. Following these developments, a recent poll conducted by Abacus revealed that a substantial portion of Canadians are inclined to support local products over American goods, reflecting a strong 'Buy Canadian' movement. This sentiment appears to have persisted for approximately 19 months since the inception of the trade conflict.
Furthermore, another poll involving over 10,000 Canadians sheds light on the public's perception of the United States. According to this survey, about half of the participants consider the U.S. to be an adversary, indicating a shifting perspective on Canada's relationship with its southern neighbour. Additionally, 45% of respondents reported feeling worse off compared to the previous year, suggesting that citizens are increasingly feeling economic pressures linked to the trade war.
These findings illustrate a complex dynamic as Canadians navigate the implications of international trade policy, providing insights into the mood of the nation in relation to ongoing economic challenges and international relations. The sentiment towards American products may also reflect a broader economic strategy as consumers look to support domestic industries in the face of external challenges.
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