Josh Hartnett stars in a new advertising campaign aimed at promoting tourism in Newfoundland, coinciding with the release of his Netflix series 'Below.' A striking billboard featuring Hartnett has been erected in Times Square, one of the world’s busiest pedestrian intersections, as part of an effort to highlight the province’s scenic beauty and culture. The advertisement features the phrase ‘All our fishermen look like this,’ which has sparked some discussion regarding the portrayal of local fishermen compared to their Hollywood counterpart.
The selection of Hartnett, a prominent actor, is seen as an innovative move to attract visitors to Newfoundland, especially as the province seeks to boost its tourism sector. While many view the campaign as a positive step, showcasing local landscapes alongside a celebrity, some fishermen have voiced their opinions, suggesting that the ad may not accurately represent the reality of the fishing community.
The discussion around the ad highlights a broader narrative about tourism and representation, questioning whether the celebrity image overshadows the authentic experiences offered by local fisheries. As the commercial aims to lure tourists to experience Newfoundland’s natural beauty and culture, it also brings to light concerns within the local community about how they are depicted in popular media.
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