Loblaw Responds to Competition Bureau Investigation on Minimum Advertised Pricing

Loblaw Companies Limited has acknowledged the Competition Bureau's decision to investigate minimum advertised pricing policies employed by major consumer packaged goods companies. The company stated that such policies can restrict retailers from advertising lower grocery prices. This investigation may have implications for the grocery sector as it examines pricing practices within the industry.

26 days ago • 1 Canadian Sources Corroborated

On September 30, 2026, Loblaw Companies Limited, a prominent player in the Canadian grocery sector, issued a statement applauding the Competition Bureau's decision to initiate an investigation into minimum advertised pricing policies. These policies, utilized by some of the largest global consumer packaged goods (CPG) companies, are designed to set a minimum price below which products cannot be advertised. Loblaw expressed concern that these pricing practices may inhibit retailers' ability to promote lower grocery prices to consumers. As the investigation unfolds, it could have significant ramifications for the grocery industry, particularly regarding how prices are advertised to customers. The Competition Bureau is tasked with ensuring that Canadian markets remain competitive and free from practices that could lead to higher prices for consumers.

Analyzed Canadian Outlets (1)