Growth of Pre-Rolls in Canada's Cannabis Market Reported

A recent report indicates that pre-rolls became Canada's leading cannabis product category by revenue in 2025, surpassing flower sales. In that year, pre-rolls accounted for $1.4 billion in sales, driven largely by indica pre-rolls and multi-packs. The market is projected to grow to $1.85 billion by 2030.

26 days ago • 1 Canadian Sources Corroborated

According to the 'State of the Canadian Pre-Roll Market 2026' report, pre-rolls have surpassed flower as the top category in Canada's cannabis market by revenue. By 2025, it was reported that one-third of all cannabis sales, amounting to $1.4 billion, were generated from pre-rolls. This shift is attributed to increased consumer preference for convenience and ready-to-use products, with indica pre-rolls and multi-packs being particularly popular.

The report suggests a strong growth trajectory for pre-rolls, projecting sales to increase to $1.85 billion by 2030. This anticipated growth reflects a broader trend in the cannabis market where consumers are gravitating towards pre-packaged products.

The data presents a significant insight into consumer behavior in Canada’s cannabis market, which has evolved since legalization in 2018. Stakeholders are paying close attention to these trends as they plan for the future of their businesses.

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